What is each one for?
| Landing page | Product page | Full store | |
|---|---|---|---|
| What it is | One page, one product, one offer | The product’s page in your store | A homepage plus a product page around one product |
| Best for | Testing a product or an angle | A proven product in an existing store | A product strong enough to be a brand |
| With EverCore | 30 credits ($3), no subscription | Pro: 20 a month, 7 credits each after | Pro: 10 a month, 10 credits each after |
When should you stay on a landing page?
While you’re still finding out whether the product sells. A landing page keeps the test clean and cheap: you can run one page per angle and drop the losers without having built anything around them. See how to run a test with AI landing pages.
What are the signs it’s time to graduate?
- Orders keep coming at a profit, measured on delivered orders, not clicks.
- More than one ad or angle works. One lucky ad isn’t a product.
- It holds for more than a few days.
- Buyers ask for more: other colours, sizes or matching products.
- You want to spend more and need a page that looks like a real brand.
Product page or full store?
Choose a product page if you already have a store and the product fits it. The product page builder writes the page into your current theme.
Choose a full store if the product can stand alone: its own name, its own story, a homepage that sells one thing. The store builder builds the homepage and product page around it. For the trade-offs, see one-product store vs general store.
How do you graduate without losing what worked?
- Keep the winning angle and offer. Brief the store builder with the same audience and angle.
- Reuse the proof. Real reviews and photos from your first buyers.
- Keep the landing page running for the ad that found the product.
- Keep the same COD setup: the COD Form, delivery prices and pixels.
- Compare delivered orders on the old and new pages before switching all your traffic.